Some people call it artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.-Ginni Rometty
Artificial intelligence, popularly known as AI, is the recreation of human intelligence processes by machines, especially computer systems. We can also call it machine intelligence.
To be practical, we live in a digital era where if a marketer doesn’t use artificial intelligence in his/her marketing strategies along with the targeted resources he/she includes for better outreach, one can consider that he is lagging behind in business.
And why would I say that? Well, let’s focus on the important features of AI given below, and I’m pretty sure after reading this you will say, “Seems like you hit the nail on head!”
There are burgeoning opportunities for AI in advertising and marketing. In this article, we aim to serve some kind of an executive primer for marketing and advertising using artificial intelligence and is broken into 2 different sections.
We have listed a few extremely predominant application examples below, of course, suited for marketing and advertising both-
Guess what?
Today’s search is so much more convenient and improved because of AI abled software and tools that can not only accumulate humongous customer data but, will help you to segregate and articulate relevant pitches as well.
Years ago, if you had wished to segment and analyse your prospects and customers in real-time and in large quantities, it wouldn’t have been attainable; Today, believe me, it sure does.
AI integrated tools like Elastic have gained mainstream and has helped small e-commerce stores to have solutions that go past simply matching words.
These are a rarity in the marketing world and all thanks to artificial intelligence for this amazing technique.
These are a rarity in the marketing world and all thanks to artificial intelligence for this amazing technique.
There are indeed a number of possible evolution and acceptance of artificial intelligence in advertising and marketing. We have listed out the possibilities that are exciting and feasible in the coming years for AI technology.
Artificial intelligence is reshaping the era of digital marketing. AI has come a long way since it’s inception, and it continues to intensify. In present days consumers have high expectations for a personalised experience and AI technology has enabled marketers to focus on the specific needs of their customers.
Since it is drastically developing, Artificial intelligence should be the top priority investment for marketers and companies that wish to succeed in the present competitive market while keeping their analysing abilities on point.