Lead generation is a concept that is integral to all businesses, regardless of the industry. Companies have used this strategy for a long time. In the earlier days, when the world was far from the internet, businesses had to develop a rapport with their customers. They had to influence them to buy the product/service, generating more revenue in the process. This is defined as the process of lead generation. According to the modern business dictionary, lead generation is the process of identifying and cultivating potential customers for businesses. With the inception of internet, generating quality...