From Data to Deals: How eSalesClub Helped The Local Project Grow Ad Revenue by 25%
Company Overview
The Local Project is a premier print and digital publication dedicated to bridging the worlds of real estate, construction, and architecture. Known for its high-quality editorial content and curated advertising opportunities, the brand highlights innovative design, inspiring spaces, and leading industry professionals.
Operating primarily in Australia and New Zealand, The Local Project aims to connect with builders, developers, architects, and design enthusiasts while expanding its footprint into new regions and readership markets.
Client Profile
Company
The Local Project
Industry
Print and Digital Publication
Location
Australia and New Zealand
Service Utilized
Book Stores and News Dealers Contacts Builders and Real Estate Contact List
Growth Objectives
Despite its editorial reputation and industry credibility, The Local Project recognized that growth required targeted outreach to both distribution partners and industry stakeholders. Expanding circulation and securing advertising partnerships depended on connecting with the right contacts in a structured, data-driven way.
The publication needed a solution that would:
Major Challenges
Despite its strong editorial presence and growing reputation, The Local Project faced several key obstacles as it sought to scale its market influence and readership:
The key challenges were:
Distribution was concentrated, and the publication needed verified contacts to reach bookstores, newsagents, and dealers across Australia, New Zealand, and the US.
Connecting with builders, developers, architects, and real estate professionals was essential to secure advertising partnerships and enhance editorial credibility.
The brand required a structured approach to expand its presence without overextending resources, ensuring measurable impact in each market before scaling further.
Sales Growth Solutions with eSalesClub
To overcome these challenges, The Local Project partnered with eSalesClub to leverage verified, segmented contact lists and phased growth strategies. The solution was executed in three key phases:
eSalesClub provided verified contact lists of Book Stores, News Dealers, and Newsagents across the US, New Zealand, and Australia. This allowed The Local Project to expand circulation effectively, reaching a wider audience and increasing readership.
After building a solid distribution network, the focus shifted to acquiring contacts within Commercial Builders, Residential Builders, Real Estate Developers, and Architecture Firms in New Zealand and Australia. This enabled the publication to enhance its industry credibility and establish meaningful B2B relationships.
Finally, eSalesClub supplied contacts for Real Estate & Real Estate Development Firms across the region. This allowed The Local Project to strategically solidify its presence in the market while connecting with influential industry players, creating opportunities for editorial contributions and advertising partnerships. Throughout the partnership, eSalesClub continuously optimized lists, refined targeting parameters, and ensured data remained verified and relevant, supporting the publication’s long-term growth strategy.
Results and Impact
Partnering with eSalesClub provided The Local Project with verified, segmented contact data and a phased outreach strategy that transformed its growth trajectory:
Readership, visibility, and engagement increased significantly, positioning the publication as a leading resource in the real estate, construction, and architecture sectors.
Access to key builders, developers, and architects strengthened The Local Project’s authority within its niche, enabling better advertising partnerships and editorial opportunities.
A structured, step-by-step approach ensured a strong foothold in each region before scaling, optimizing resources and impact.
Readership, visibility, and engagement increased significantly, positioning the publication as a leading resource in the real estate, construction, and architecture sectors.
Final Thoughts
The Local Project case illustrates how data-driven, phased outreach can accelerate growth for print publications and niche media brands:
- Verified Data Drives Results – Accurate, segmented contact lists enabled targeted engagement with the right distribution and industry partners.
- Strategic Expansion – Phased growth ensured sustainable, measurable impact across regions.
- Industry Credibility – Connecting with key stakeholders strengthened the publication’s authority and long-term market positioning.
- Scalable Outreach – Continuous optimization allowed campaigns to evolve alongside business goals.
By combining curated editorial expertise with eSalesClub’s precision data, The Local Project successfully expanded distribution, entered key industry verticals, and strengthened its presence in the competitive print and digital publication market.
Want to scale your media brand like The Local Project?
Partner with eSalesClub to access verified, high-performing contact lists and strategically expand your readership, distribution, and industry influence.
