How Many Sellers Are on Amazon? Total Amazon Sellers in 2024 🌎

Amazon Sellers
Table of Contents

If you’ve ever wondered how many Amazon sellers are hanging out in 2024, you’re in the right place!  

Spoiler alert: It’s a lot! But don’t worry—we’ll break it down and show you exactly how you can connect with them and leverage an Amazon seller’s Email list to grow your business.  

Let’s dive in! 

List of Amazon sellers!

With over 310 million active global customers, Amazon remains a dominant e-commerce platform. In 2024, more than 9.7 million sellers were active globally, with 1.1 million based in the United States, Amazon’s largest marketplace. Approximately 82% of sellers utilize Fulfillment by Amazon (FBA), and 58% reported making a profit within their first year. 
 
Gain valuable insights on 30,893 Amazon sellers—merchants actively selling on the Amazon marketplace. Our platform tracks online sellers across various marketplaces, helping you identify high-potential prospects for your research, marketing, and sales efforts.

Store Name Alexa Category Country
Mns 59 Other USA
ROBLOCK 99 Automotive,Vehicle USA
IKEA GLOBAL 225 Luggage & Travel Gear USA
Goat, Wolf, & Cabbage 232 Games,Toys USA
mandrill 370 Sports & Outdoors USA
A C A M E D I A 385 Books USA
BuzzFeed Inc 578 Men,Women,Clothing USA
RAKUTEN 587 Healthcare USA
Lenovo 607 Books USA
National Basketball Association 608 Books USA
Alicoco 692 Beauty,Personal Care USA
Delta 766 Home, Tools & Home Improvement USA
BANDC 777 Automotive, Vehicle USA
Sky 979 Industrial USA
Brave 1025 Men, Women, Clothing, Shoes, Jewellery USA

Top Amazon Seller Statistics for 2024: At a Glance

  • 9.7 million sellers are registered globally on Amazon. 
  • Of those, only 1.9 million sellers actively sell products on the platform. 
  • 1.1 million sellers are from the United States, making it the largest market. 
  • 82% of Amazon sellers use Fulfillment by Amazon (FBA) for logistics. 
  • 61% of Amazon’s total sales in Q1 2024 came from third-party sellers. 
  • 58% of sellers report turning a profit within one year. 
  • 52% of sellers earn more than $1,000 monthly in sales revenue. 

What is Amazon FBA, and Why Do Sellers Use It?

  • Fulfillment by Amazon (FBA) is Amazon’s in-house fulfillment service. Experience the convenience of storing your products in Amazon’s warehouses, where we take care of everything from packaging to shipping and customer service. 
  • 82% of sellers use FBA, a slight decline from the previous year due to rising logistics costs. 
  • FBA allows sellers to qualify for Amazon Prime, leading to faster delivery times, which improves customer satisfaction. 
  • Sellers using FBA benefit from Amazon’s logistics but must pay fees based on product size, weight, and storage duration. 

Third-Party Sellers on Amazon

Amazon relies heavily on third-party sellers for a significant portion of its revenue. In Q1 2024, 61% of all sales came from third-party sellers, up from 57% in 2022. The third-party model allows sellers to list and sell their products on Amazon’s marketplace while maintaining control over their branding and pricing. 

Key Stats: 

  • 2.2 million third-party sellers are actively selling. 
  • Third-party sales are set to keep growing, offering various global products. 

Breakdown by Country

The United States leads with 1.11 million sellers, followed by the U.K. with 281,257 sellers and Germany with 244,425 sellers. Other key markets include India, Spain, and Japan. 

Country Number of Sellers Percentage Country
USA 1.11 million 37.82% USA
United Kingdom 281,257 9.54% USA
Germany 244,425 8.30% USA
Italy 216,610 7.36% USA
France 211,859 7.19% USA
India 205,884 6.99% USA
Spain 203,413 6.90% USA
Japan 173,483 5.89% USA
Canada 163,595 5.55% USA
Mexico 51,087 1.73% USA
Australia 24,227 0.82% USA
UAE 20,842 0.71% USA
Brazil 15,605 0.53% USA
Turkey 5,987 0.20% USA
Singapore 1,721 0.06% USA

1. Fulfillment Methods

82% of sellers use Amazon’s Fulfillment by Amazon (FBA), while 34% rely on Fulfilled by Merchant (FBM), with some using both methods. FBM usage has decreased since 2023, reflecting an increased reliance on FBA. 

2. Seller Sales Statistics

Third-party sellers are responsible for 61% of Amazon’s paid unit sales in Q1 2024. The consistent growth of third-party sales is expected to continue, with 58% of businesses turning a profit within their first year on Amazon. 

  • 52% of sellers report monthly sales of over $1,000, while 31% report sales under $500. 
  • 26% of sellers offer only one product, whereas 77% list ten or fewer products on the platform. 

3. Amazon's Largest Marketplaces

The United States remains the dominant player in Amazon’s global marketplace, accounting for 79% of all sellers. However, other markets, such as Canada (26%) and the United Kingdom (18%), continue to grow. France saw an 8% year-over-year growth, reaching a 12% market share. 

Country Marketplace Share
USA 79%
Canada 26%
United Kingdom 18%
France 12%
Germany 12%
Mexico 11%
Italy 9%
Australia 8%
Spain 7%
India 6%

4. U.S. Sellers by State

In the U.S., California has the highest proportion of Amazon sellers, accounting for 18% of all sellers. Florida follows with 12%, while Texas and New York have 7% and 6% of sellers, respectively. 

State Percentage of Sellers
California 18%
Florida 12%
Texas 7%
New York 6%

5. Amazon Sellers' Sales and Revenue Statistics

  • 61% of Amazon sales came from third-party sellers in Q1 2024. 
  • 52% of sellers report monthly sales of over $1,000, while 31% report sales under $500. 
  • 26% of sellers offer only one product on the platform, while 77% offer ten or fewer products. 
Number of Products SoldPercentage of Sellers
126%
2-537%
6-1014%
11-509%
51+3%

6. Advertising and Marketing

71% of Amazon sellers utilize Facebook ads for promotion, making it the most popular social media platform for advertising.62% use Instagram, while 32% utilize TikTok ads. 

Platform Percentage of Sellers
Facebook Ads 71%
Instagram Ads 62%
TikTok Ads 32%
YouTube Ads 30%

7. Amazon Seller Demographics

Amazon sellers are primarily male (67%), with 33% aged between 25 and 34. Forty percent of sellers have a bachelor’s degree, while 26% hold a master’s degree. Most sellers (81%) bootstrap their businesses using personal funds. 

Age Group Percentage of Sellers
18-24 years 11%
25-34 years 33%
35-44 years 31%
45-54 years 15%
55-64 years 7%

8. Time Taken to Turn a Profit

58% of sellers profit within their first year of selling on Amazon. A significant 22% become profitable in less than three months, while 20% take between six months and a year. 

Time to Profitability Percentage of Sellers
Less than 3 months 22%
3-6 months 16%
6 months to 1 year 20%
More than 2 years 2%
Not profitable 22%

Who Needs to Buy an Amazon Seller Email List?

Imagine you’re a massive e-commerce party with over 1 million Amazon sellers. Now, who would want to chat with all these folks?  

Let’s be genuine—everyone! But let’s speak it down: 

B2B Marketers: You have the ultimate solution for Amazon merchants and need a solid Amazon Seller Contact List to reach them all. Time to level up your sales game! 🎯 

Logistics Providers: Shipping delays? Say no more! You can save the day for overwhelmed sellers with your fantastic shipping services. All you need is an Amazon Merchant List to get started. 🚚 

Suppliers: Whether you’re selling eco-friendly packaging or sparkly tape (hey, sellers love both!), an Amazon sellers list will give you the direct contacts you need to make some magic happen. 🛍️✨ 

Essentially, anyone who wants to target the Amazon marketplace can benefit from an Amazon Seller Email list. If you are still wondering whether it is worth it, let’s say you want to connect with the next Amazon power sellers.  

Let's discuss Numbers: How Many Sellers Are We Dealing With in 2024?

Cue the drumroll… 🥁 1 million active Amazon sellers in the United States! That’s like trying to find your favorite ice cream flavor in a sea of options. 

So, how do you find the right sellers to work with? You can do this using an Amazon Seller Directory or a contact list of Amazon best sellers! 🍦 

💡 Pro Tip: An Amazon seller Email List will allow you to pinpoint the top sellers smashing it on the platform. Get those leads and get ahead of the competition! 

The Power of Having an Amazon Seller Contact List

Picture this: You’re sending emails to the hottest Amazon top Sellers List, and BOOM! Responses start pouring in. 💥 That happens when you have a killer Amazon seller Email list or Amazon seller Contact List. The benefits? Oh, let’s count the ways: 

Targeted Outreach: Instead of throwing spaghetti at the wall and hoping something sticks, you can reach the sellers that need your service (yes, we are talking precision-level targeting here). 🎯 

Boosted Sales: With a reliable Amazon seller’s mail and Phone number list, you can close more deals faster. Sell more, stress less! 😎 

Building Partnerships: A List of Amazon Sellers allows you to build strong, long-lasting business relationships. And who wants a bad partnership? 🤝 

🌟 Example Time: Imagine you prefer social media management to US Amazon Seller Companies. With the right Amazon Seller Contact List, you can slide into their inboxes with a well-crafted message about how you can turn their store into an Instagram sensation. The next thing you know, you’re managing accounts left and right. 📱💸 

How to Get Your Hands on an Amazon Seller List

Ready to get your own Amazon Seller Lead? Don’t worry; we know the best ways to score your golden list: 

Amazon Seller Directory: This gives you a comprehensive list of Amazon sellers by category—no guesswork required. 🗂️ 

B2B Database Providers: You can access curated lists like the Amazon Seller Email List or Amazon Best Sellers Contact List from reputable providers, saving time and effort. 

Lead Generation Tools: Fancy yourself a data wizard? Use tools to generate custom Amazon seller Contact Lists based on your needs, such as seller size, location, or product type. 

🎯 Bonus Tip: Ensure your Amazon sellers list is verified and compliant with data privacy laws. No one likes an inbox full of spam, and you do want to be that guy. 😬 

The Benefits of a Amazon Seller Email List

Imagine being able to contact Amazon sellers directly with a few clicks. 📧 With the correct Amazon sellers list, you can: 

Increase Your Response Rates: You will get replies when you reach out to the right Amazon power sellers. Lots of them! 📈 

Run Targeted Campaigns: With a specialized Amazon Best Sellers List, your email campaigns will be laser-focused on the right audience. Say goodbye to generic marketing! 🏹 

Find the Right Sellers for Collaboration: Whether you want to collaborate on a product launch or offer services like packaging or marketing, an Amazon Seller Email list gives you direct access. 🌍 

 💡 Example: As a SaaS company, you offer a software tool that frees inventory management for Amazon’s top sellers. A targeted Amazon seller Email list will help you connect with sellers who are scaling up and need exactly what you’re offering. 

Engaging with Amazon Sellers: Time to Get Personal!

Engaging with Amazon sellers in the global doesn’t have to be stuffy or boring. (You are sending out carrier pigeons, after all!) Here, you can keep things fresh and fun: 

Personalized Emails: When you use an Amazon Seller Contact List, always add a personal touch. Sellers are busy, and a well-thought-out, customized message will go a long way.  

Use social media: Engage with sellers through platforms like LinkedIn. You never know when a thoughtful comment or post will catch the attention of someone in your List of Amazon Sellers. 🌐💬 

Offer Value: Don’t pitch your service. Show sellers why they need you by giving them valuable tips, resources, or case studies that show you understand their needs. 

👀 Example: Let you run a digital marketing agency. You could offer free tips on improving PPC campaigns to the sellers on your Amazon store’s list. In no time, salespeople will be asking for your full-service package! 

So, How Many Sellers Are We Talking About in the USA?

We’ve mentioned this, but it’s worth repeating: 1 million active sellers in the USA. Yes, 1 million! 🤯 

With such a vast number of sellers, having a specialized Amazon sellers Email List or Amazon Seller Contact List can make all the difference. Whether you’re targeting niche sellers or those dominating the Amazon Best Sellers List, having accurate contact info will give you the edge you need to build meaningful connections. 📧✨ 

Conclusion: Let This Up with a Bow!

So, if you’re serious about tapping into the world of Amazon sellers, an Amazon Seller Email list is your golden ticket. Whether you’re targeting Amazon power sellers or emerging sellers on the Amazon top Sellers List, having the correct contact details makes your outreach efforts smoother and more efficient. 

 💡 Ready to take action? The good news is that eSalesClub offers verified Amazon sellers Email Lists, making it easier for you to connect with the right sellers, grow your network, and build valuable relationships with Amazon sellers globally. Your business will thank you! 

🎉 And remember: The key to success is reaching the right sellers at the right time with the right offer. You got this! 👊 

Picture of Peter Frost
Peter Frost

Peter Frost is specialized in creating compelling content focused on targeted B2B databases and email lists. With a background in sales and data analytics, Peter has a unique ability to translate complex data-driven concepts into practical strategies that help businesses boost their marketing and sales efforts. His passion for delivering value through insightful articles has made him a trusted voice in the B2B marketing space. When not writing, Peter enjoys exploring the latest trends in data-driven marketing and refining his approach to audience engagement.

Recent Blogs

Contact List for Restaurants, Bars, and Hotels in the UK
To build a contact list for the UK hospitality industry, utilize online directories, social media, trade shows, and industry associations.
Hospitality and Design Projects
Unlock your project's potential with verified UK contact lists tailored for hospitality and design. Connect with key industry players and
Amazon Sellers
In 2024, Amazon features a vast array of sellers, with many actively participating in the marketplace. Discover the trends and
Personal Selling
This in-depth guide explores personal selling, covering its definition, key benefits, effective strategies, and real-world examples to enhance your sales
Request a Quote
If you don't have a business email, Click Here