How Did eSalesClub Help Nūr Real Estate Group Grow Investors by 47%
Company Overview
Nūr Real Estate Group is an established commercial real estate firm with almost 20 years of experience in land development, construction and real estate services. Based in both Edmonton and Calgary, Alberta, they recognize off-market commercial real estate opportunities of all types including land assemblies, development lands, office buildings, multifamily residential, and other commercial properties.
Nūr is fully capable and skilled at delivering customized solutions that fit the unique needs of clients and is committed to developing a close working relationship with clients. Their commitment to excellence has proven to be successful and has established Nūr as an ally to the real estate industry..
Client Profile
Company
Nūr Real Estate Group
Industry
Commercial Real Estate
Location
Alberta, Canada
Service Utilized
Investors Contact Lists High-Salaried Professionals Lists
Positioning for Scalable Investor Growth
Despite its long-standing reputation and deep expertise in commercial real estate, Nūr Real Estate Group recognized that market success depends on continually expanding its investor base. While the firm’s internal network provided a reliable starting point, sustained growth required reaching new audiences and uncovering untapped opportunities.
To stay competitive and secure more high-value deals, Nūr needed a strategic way to connect with fresh investors and diversify its pipeline.
Major Challenges
Despite Nūr Real Estate Group’s strong reputation and extensive experience in commercial and off-market real estate, the firm faced significant obstacles in scaling their investor outreach and deal flow. While their existing network provided a solid foundation, relying solely on internal contacts, limited growth and new opportunities.
The key challenges were:
Their internal rolodex, though reliable, was finite. This restricted access to new investors and reduced the variety of deals the firm could offer, particularly for high-value or off-market properties.
Finding investors who had both the financial capability and interest in niche real estate opportunities such as cash-flowing properties, value-added developments, or land investments. It proved time-consuming and inefficient using traditional methods.
The firm wanted a reliable, continuously updated source of investor information. Manual prospecting was slow, resource-intensive, and could not scale to meet the firm’s growing acquisition and investment goals.
Nūr Real Estate Group required not just contacts, but highly targeted, responsive investor profiles to ensure outreach campaigns would generate meaningful engagement and conversion.
These challenges highlighted the need for a strategic data partner capable of providing verified, segmented, and scalable contact lists to fuel both short-term campaigns and long-term investor growth
Strategic Solution with eSalesClub
To address Nūr Real Estate Group’s challenges, the firm partnered with eSalesClub to leverage data-driven investor outreach solutions. The collaboration was structured in three key phases:
Nūr Real Estate Group began its collaboration with eSalesClub by utilizing Investor-Focused Contact Lists containing pre-verified, responsive investor profiles. This phase focused on ensuring the quality and accuracy of data, measuring engagement potential through initial outreach campaigns, and identifying which investor segments responded best to specific property types, including cash-flowing, value-add, and land investments. The results confirmed the reliability of the data and provided actionable insights for future campaigns.
Following the success of the initial phase, Nūr Real Estate Group expanded its outreach by acquiring High-Salaried Professionals Contact Lists. This allowed the firm to connect with affluent executives and high-income professionals, diversify its investor base beyond the existing rolodex, and align outreach campaigns with its broader growth strategy, targeting individuals with a predisposition for real estate and wealth-building opportunities.
Throughout the partnership, eSalesClub provided continuous support by refining targeting parameters, optimizing lists based on geography, industry, and investment capacity, and implementing phased list acquisitions to support both short-term campaigns and long-term growth objectives. Engagement metrics were monitored regularly to fine-tune messaging and campaign timing, ensuring that Nūr Real Estate Group’s investor outreach strategy remained effective, scalable, and aligned with evolving business goals.
Results and Impact
The partnership between Nūr Real Estate Group and eSalesClub not only solved immediate outreach limitations but also established a repeatable growth framework. By combining verified data with targeted campaigns, Nūr successfully bridged the gap between deal opportunities and qualified investors.
Access to thousands of verified investor contacts beyond the firm’s existing network, enabling consistent deal flow and access to high-value opportunities.
Targeted email campaigns and direct communications to high-salaried professionals generated higher open rates, better response rates, and stronger engagement.
The firm was able to acquire lists in phases, allowing flexibility in outreach campaigns and resource allocation. This phased approach ensured campaigns were both efficient and sustainable.
By tapping into new, affluent audiences, Nūr Real Estate Group reduced dependency on their existing contacts and built a more resilient and diverse investor network.
Continuous collaboration with eSalesClub allowed the firm to refresh investor data regularly, ensuring campaigns remained relevant and high performing over time.
Final Thoughts
Nūr Real Estate Group’s collaboration with eSalesClub proves that verified, data-driven outreach can dramatically accelerate investor growth in commercial real estate. By moving beyond a limited internal network and leveraging continuously refreshed investor and high-salary professional contact lists, Nūr gained access to thousands of qualified prospects, improved campaign engagement, and created a more diverse and resilient investor pipeline.
Key takeaways from this success story include:
- Quality Data Fuels Quality Deals – Verified investor profiles cut down wasted outreach and boosted engagement rates.
- Scalable Growth – Phased list acquisition allowed campaigns to expand strategically without straining resources.
- Diverse Investor Base – Access to affluent professionals and high-net-worth individuals reduced reliance on existing contacts.
- Continuous Optimization – Ongoing data updates kept outreach relevant and high performing.
By combining their market expertise with eSalesClub’s precision data, Nūr positioned itself for sustainable, long-term growth in Alberta’s competitive real estate market.
Ready to grow your investor network like Nūr Real Estate Group?
Partner with eSalesClub today to access verified, high-performing contact lists and start connecting with the right investors who can drive your next big opportunity.
