Your sales reps are only as productive as the phone numbers they’re dialing. Bad data means wasted calls, missed quotas, and frustrated teams while accurate, verified B2B phone numbers translate directly into more conversations with decision-makers.
The difference between a 15% connect rate and a 40% connect rate often comes down to your data provider. This guide breaks down how to evaluate B2B phone number sources, compares the top 15 providers for outbound sales, and covers the compliance requirements that keep your outreach legal.
A B2B phone number provider sells or gives access to business contact phone data direct dials, mobile numbers, and sometimes company switchboards for sales and marketing outreach. Providers pull contact information from public records, directories, conferences, and proprietary sources, then verify and package the data for outbound teams. The quality of phone data directly affects your connect rates, so picking the right provider matters more than most sales teams realize.
Accuracy is the single most important factor when comparing phone data providers. Calling wrong numbers wastes rep time, hurts morale, and can damage your company’s reputation if you’re repeatedly reaching the wrong people.
The best providers disclose exactly how they verify their data. Common verification methods include:
Not all phone numbers deliver the same results. A direct dial connects straight to a specific person’s desk or office line, bypassing reception entirely. A mobile number reaches someone’s personal or work cell phone. A switchboard, on the other hand, routes through a receptionist or automated system.
For sales, direct dials and mobile numbers are far more valuable because they let you skip gatekeepers. When comparing providers, ask specifically about direct dial and mobile coverage some databases are heavy on switchboard numbers, which dramatically reduces your actual connect rate.
Your provider’s database coverage has to match your target market. Some providers specialize in specific verticals like healthcare or technology, which can be helpful if you’re selling into those niches. Others offer broad global coverage across 200+ industries, which works better for teams with diverse target accounts.
If you’re targeting international markets, verify the provider has strong coverage in your specific regions. European data, for instance, often requires different sourcing methods due to GDPR requirements.
B2B cold calling is legal, but it’s governed by strict regulations. In the United States, the Telephone Consumer Protection Act (TCPA) sets rules around consent, calling times, and autodialer usage. Violations carry penalties of $500-$1,500 per call.
Reputable providers help you stay compliant by offering opt-in data and scrubbing against Do Not Call registries. For international outreach, look for adherence to GDPR (Europe), CCPA (California), CAN-SPAM (US), CASL (Canada), and ACMA (Australia).
Seamless integration with your existing sales stack reduces manual data entry and prevents errors. At minimum, providers offer data exports in CSV and Excel formats that you can upload to any CRM. Better providers offer direct integrations with platforms like Salesforce, HubSpot, and popular outbound dialers letting your reps work from a single interface rather than toggling between systems.
Pricing structures vary widely across the industry:
|
Model |
How It Works |
Best For |
|
Per-contact |
Pay for each record purchased |
One-time campaigns, testing |
|
Subscription |
Monthly/annual fee for database access |
Ongoing prospecting |
|
Credit-based |
Buy credits, spend them on lookups |
Variable usage patterns |
eSalesClub offers a global B2B database of 180M+ contacts with tele-verified phone numbers across 200+ industries. A 7-tier verification process combines AI validation with human phone verification, delivering 95% accuracy and 85% deliverability rates. Data is refreshed every 45 days and delivered in CRM-ready formats.
Best for: Teams needing customizable, compliance-first phone data at scale with deep segmentation options including industry, job title, geography, revenue, and company size. Full compliance with GDPR, CCPA, CAN-SPAM, CASL, and ACMA.
ZoomInfo is an industry-leading sales intelligence platform with one of the largest B2B databases available. The platform combines AI verification with human research to deliver direct dials, verified emails, and detailed org charts.
Best for: Enterprise sales teams with larger budgets needing comprehensive company and contact data, particularly for account-based marketing strategies.
Cognism focuses heavily on GDPR compliance and European data coverage. Their Diamond Data® verification process uses human researchers to verify contacts within 72 hours of delivery, with particularly strong mobile number coverage in Europe.
Best for: Sales teams targeting EMEA markets who prioritize compliance alongside data accuracy.
Apollo.io combines a contact database with built-in outreach tools like email sequencing and call tracking. A generous free tier makes the platform accessible to startups and SMBs looking for data and automation in one tool.
Best for: Companies wanting both prospecting data and outreach automation without switching between multiple platforms.
Lusha offers a browser extension for quick contact lookups on websites and LinkedIn. The interface is straightforward: find a prospect, click the extension, get their phone number and email.
Best for: Individual sales reps who need on-demand contact data for specific prospects rather than bulk lists.
Seamless.AI positions itself as a real-time search engine for B2B contacts. Higher-tier plans offer unlimited searches, which appeals to high-volume prospecting teams who want access-based pricing rather than per-contact fees.
Best for: Teams conducting high-volume prospecting with variable monthly usage.
RocketReach provides email and phone lookups used widely by both sales teams and recruiters. The interface emphasizes individual lookups over bulk list building.
Best for: Finding contact information for specific people rather than building large prospecting lists.
SalesIntel emphasizes data quality with 95% human-verified contacts. Their research-on-demand service lets you request verification for specific contacts not already in the database.
Best for: Teams that prioritize data accuracy over volume and are willing to pay a premium for verified contacts.
Lead411 combines verified direct dials with intent data triggers that signal when a company is actively researching solutions like yours.
Best for: Teams wanting to time their outreach based on buying signals rather than cold prospecting.
UpLead offers a 95% accuracy guarantee with real-time email verification included on every plan. Pricing is competitive for SMBs who want accurate data without enterprise-level costs.
Best for: Small and mid-sized businesses balancing quality with budget constraints.
Kaspr is a LinkedIn-focused phone and email finder with particularly strong European data coverage and GDPR compliance.
Best for: European sales teams that rely heavily on LinkedIn for prospecting.
LeadIQ helps SDR teams capture contact data from LinkedIn and sync it directly to their CRM. The workflow is optimized for building pipeline from LinkedIn prospecting.
Best for: Sales development teams focused on LinkedIn-based outreach.
Clearbit specializes in data enrichment appending phone numbers and firmographic data to your existing leads rather than providing net-new contacts.
Best for: Marketing teams looking to enrich inbound leads with additional contact data.
Datanyze focuses on technographic data, revealing which technologies a company uses. Phone data is available but secondary to the technographic intelligence.
Best for: Sales teams targeting companies based on their current tech stack.
Hunter.io is primarily known for email finding but also offers phone number data. The platform excels at domain-based searches for finding contacts at specific companies.
Best for: Teams prioritizing email outreach who want phone numbers as a secondary channel.
Understanding phone number types helps you evaluate what you’re actually getting from a provider. A direct dial rings a specific person’s desk with low gatekeeper risk and high connect rates. A mobile number reaches someone’s cell phone with no gatekeeper risk and the highest connect rates. A switchboard routes through a company’s main line with high gatekeeper risk and low connect rates.
For outbound sales, direct dials and mobile numbers deliver dramatically better results direct numbers require only 12.73 dials to connect compared to 18.83 for switchboard numbers. A database heavy on switchboard numbers might look impressive by volume but will underperform in actual conversations. When evaluating providers, ask specifically what percentage of their phone records are direct dials versus main lines.
You’ll encounter two fundamentally different approaches to B2B phone data. Sales intelligence platforms provide subscription access with ongoing data updates, built-in verification, and CRM integrations you’re essentially renting access to a continuously maintained database. Static lists are one-time CSV purchases with no updates and no ongoing verification.
The risk with static lists is data decay. Within six months, a significant portion of any contact list becomes outdated as people change jobs and companies. Static lists also carry greater compliance risk since you have no visibility into how the data was originally sourced or whether it’s been scrubbed against DNC registries issues that mirror common red flags when buying business databases.
Verified phone data enables several high-impact sales activities. Cold calling remains one of the fastest ways to generate conversations with decision-makers 82% of buyers accept meetings from strategic cold calls when you have accurate numbers. Phone also works well for warm follow-ups after email sequences, often converting prospects who didn’t respond to written outreach.
The real power comes from multi-channel strategies. Combining phone, email, and LinkedIn touches typically outperforms any single channel. High-quality phone data makes multi-channel outreach possible by giving your reps direct access to decision-makers rather than forcing them through gatekeepers.
Every call to a wrong number or disconnected line is time your reps could have spent talking to actual prospects. Sales reps waste 27.3% of their time due to bad contact data, so across a team making hundreds of calls daily, even a modest error rate translates to significant lost productivity and lower morale.
Businesses are required to scrub calling lists against the National Do Not Call Registry. A B2B exemption exists calls to a business are generally permissible but the exemption has limitations. Best practice is to honor all DNC requests regardless of the exemption.
A B2B phone number is a business contact’s direct phone line or mobile number used for sales outreach. Unlike consumer phone numbers or company switchboards, B2B phone numbers connect you directly to specific professionals within an organization.
Reputable providers use multi-step verification combining automated checks (SMTP, domain validation), AI cross-referencing across multiple sources, and human tele-verification where staff actually call numbers to confirm accuracy.
Quality providers refresh their databases every 30-45 days. Contact data decays at roughly 2-3% monthly due to job changes and company moves, so less frequent updates lead to noticeably higher error rates.
SMS marketing requires explicit opt-in consent under TCPA and similar regulations. Most B2B phone databases are intended for voice calls rather than text campaigns.
High-quality providers offer accuracy rates above 90%, with top-tier providers reaching 95%. Accuracy varies by verification method and target segment, so always request a sample to test before committing.
Most providers deliver data in CRM-ready formats like CSV or Excel that you can upload directly. Many also offer native integrations with platforms like Salesforce, HubSpot, and popular outbound dialers.